The show is also partially responsible for shaping the public perception of Pokemon's identity, from how the eponymous creatures communicate to characters' personalities, and even the original Pokemon theme song being synonymous with the franchise itself. Even the people responsible for bringing Pokemon to the West were aware of the anime's worth, since its North American premiere coincided with the release of Red and Blue. Despite being only a loose adaptation of the games, it proved to be enormously successful and a signifcant player in "Pokemania" alongside merchandise. Video games are what started it all, but one major reason for the series' success, especially at the height of its popularity in the late 90s and early 2000s, was the anime. The Pokemon franchise is among the most profitable media properties in history.
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